Art Personality Quiz

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Brought to you by: Aargauer Kunsthaus

Game type: Solo-Player game

Duration: 20-40 minutes

Used by: Aargauer Kunsthaus, Museum Haus Konstruktiv, Kunsthaus Baselland

Link to game:

Inspired by magazine and online personality quizzes from the 1990s and 2000s, players walk around the gallery and choose statements or answer questions about different artworks to discover their art-lover type.

The goal is to offer a low barrier to entry activity.

• How it Works

  Visitors receive a folded booklet guiding them through eight selected artworks in the collection exhibition.

  By choosing statements or questions per artwork, players discover their “art personality” out of six options in a playful, horoscope-like evaluation.

  Archetypes range from the art history buff to the inquisitive critic.

  Optional social component: wearing a sticker to share one’s type and spark conversations.

• What You Need

  • Ability to edit Indesign.

  • Up to 8 works of art (or history, science, architecture etc...)

  • Ability to print and distribute paper guides

  • (optional) Template to print stickers. We used round product labels with a diameter of 40 mm and we used one sheet for every sticker design.

• Who Is This For?

  • School kids of reading age

  • Adults

  It can be used for individual visitors as a simple interactive placed at the ticket desk but also used for groups to foster exchange.

• How to Get Started

  Description text goes here

Variations

Museum Haus Konstruktiv

Museum Haus Konstruktiv adapted the game for their 'Concepts of the All-Over' exhibit.

• How did you use the game?

  • With lots of school groups attending the exhibition, 'Concepts of the All-Over', a group show celebrating the combination of colours, shapes, light and architecture. For example, there were 15–17-year-olds from a vocational school. Most of them had never visited Museum Haus Konstruktiv before, and many were visiting a museum for the first time.

• What was changed from the original?

  • Just the multiple-choice sentences. However, the personality types remained the same.

• What did you like?

  • I found it was a very useful tool for encouraging the students to explore the exhibition independently. Many of them didn't really know what to do on their own in the gallery, so it gave them something to hold and read. I have noticed that teachers who want to visit the museum without booking a tour are keen to try the personality test.

• What would you change?

  • Some teens said that the personality test had broadened their perspective on art and offered them new ways of viewing it. Others said that they lacked a critical attitude, describing themselves as an art personality type that dislikes all that they see. It might therefore be interesting to add a very critical personality type to the list. I must admit, however, that I didn't intend the texts to be too negative.

Kunsthaus Baselland

Kunsthaus Baselland developed a version of the game for museum night, a regional event of museums in Baselland.

• How did you use the game?

  • We used it during Museum Night, a regional event of museums in Baselland. In addition to educational offerings such as workshops for younger visitors, the game was an interactive offering for young people and adults. Surprisingly, almost all visitors picked up a booklet upon entering and strolled through the exhibition with it. After just a few hours, all of the prepared Kunsttyp booklets were gone.

  • Following this very positive experience, Kunsttyp is now also being offered for corporate events where very large groups visit the Kunsthaus. And, of course, it will also be available at the upcoming Museum Night in January 2026.

• What was changed from the original?

  • Only minor changes were made to the booklet. Only the statements and questions about the selected works and minor adjustments to the types on the back cover.

• What did you like?

  • Low-threshold access for people who may not visit museums frequently, while at the same time offering the opportunity to hide exciting facts and information in the statements about the works that can tell you something about the work.

• What would you change?

  • The format of this booklet is very appealing and sophisticated, unfolding into a kind of map, but it requires a bit of effort to produce. In collaboration with a printing company, a pre-folded and die-cut booklet could be printed, which would reduce this effort somewhat.

© Kunsthaus Baselland, Image: Ivana Kresic