About AMI

AMI was launched in 2023 by the Max Kohler Foundation and the game design studio FableVision to give museum professionals in Switzerland and the US the opportunity to experiment with playful and more wide-reaching museum programs.

8 museums, 20 prototypes, 30 day sprints: this hefty initial goal of Project AMI was to escape the museum "perfection loop" by working across departments, institutions and cultures, and exploring prototyping, iteration, testing and a phased approach to creating products and programs. The resulting AMI prototypes are intentionally low barrier to entry, adaptable, and designed to be shared as open-source starting points that other museums can adopt and remix. Each has been tested and adapted through public PlayTests and professional show-and-tell sessions at our partner museums.

Today, Project AMI is a large community and an innovative hub to share open-source interactives and a framework for any partner museum to shorten their timeline and reduce their costs by using existing resources and designs. In a world of scarce museum budgets, building on an AMI prototype can significantly reduce development time for any museum team, and gives museum professionals the support and experience of the AMI community professionals who can share what has worked and not worked already.

Together, we proved that we can build pathways towards local and international museum collaboration. We signaled to our visitors and to each other that we’re willing to experiment, try new ideas, and play. Together we can build a museum community that's open and flexible in how we build and share our work for public engagement because a community begins with friends - AMIs in fact.