JOIN US for the ami cohort 2027

A movement of more accessible, playful museums begins with a community of dedicated museum practicioners. Join our AMI cohort to work with other museum professionals to build a game or interactive for your space, hone the craft of audience engagement and share and refine ideas together.

together, making museums more engaging

Begin with a question about audience engagement. Work through your question by building an interactive prototype with a professional design studio. Test your prototype with visitors at your museum, and do it all in a guided cohort program while you learn and share together with other museum professionals.

key dates

November 15, 2026 – Sunday‍ ‍

Call opens

November 24, 2026 – Tuesday‍ ‍

Online Info Session at 16:00 CET – Register here

January 10, 2027 – Sunday‍ ‍

Application deadline

February 1, 2027 – Monday‍ ‍

Selected museums notified

March 2027‍ ‍

AMI Cohort 2027 begins

November 2027‍ ‍

Final cohort exchange and sharing

CALL FOR PROPOSALS

begin with a question

What would you like to know about visitor engagement in your museum? How could an AMI prototype help you explore that question? Maybe you’d like to find new ways to bring your art collection to life. Or perhaps you’re curious about how to connect with and engage a wider range of communities. What could you experiment with through Project AMI?

test with visitors and share your results

Organise playtests with peers from other museums to discover what works, identify what could be improved, and exchange feedback to refine your prototype and inspire new ideas.

Build a prototype

Pick an AMI prototype and work with your cohort through a four-week design period. Kellian Adams Pletcher from FableVision Studios will accompany you to bring your team’s idea to life!

CALL FOR PROPOSALS

Ami cohort #1

Fondation Beyeler

Kunstmuseum St. Gallen

Museum Rietberg

SFMOMA

Ami cohort #2

MoMA

Creaviva at Zentrum Paul Klee

Aargauer Kunsthaus

Landesmuseum Zürich

Who will be in our cohort #3??

YOU!

CALL FOR PROPOSALS

  • “Their strategic framework aligned our disparate processes and produced measurable gains within one quarter.”

    -- Former Customer

  • “We observed immediate efficiency improvements after the implementation plan was executed precisely as outlined.”

    -- Valued Client

  • “Clear communication and rigorous analysis distinguished the team from prior vendors we engaged.”

    -- Procurement Lead

  • “Deliverables arrived ahead of schedule, enabling us to accelerate our own client commitments without risk.”

    -- Facility Director